Marketing is more than just publishing an ad in a newspaper or building a website. As a small business startup in today's digital world, there are more cost-effective marketing options available to you online. But before you jump on the information highway, you need to build a strategy for your marketing. This three-part series will provide the basic steps you need to take to build your marketing strategy, including understanding your target market, how to develop your brand, and create impactful marketing messages to drive traffic to your business.
Part 1: Marketing 101 (60 min)
Marketing is often considered the "final ingredient" that's sprinkled on top once everything else is in place. But nothing could be farther from the truth. Learn how marketing is an integral part of your core business by understanding exactly what marketing is.
Part 2: Branding basics (60 min)
You might think you know what a "brand" is. You might be entirely wrong. Find out exactly what "branding" means, and how – if done properly – it can be one of the most powerful tools in your arsenal. Not just for reaching customers, but for understanding the best way to ensure your business’ success.
Part 3: Marketing messages with impact (60 min)
Content is the fuel for online marketing. It can also be a real headache for small business owners. This session will help you better understand online content and how to create it so that your message resonates with your target audience.
As the Director of Community and Content at Strong Coffee Marketing, Brian has spent the past 8 years helping businesses with various aspects of website marketing including social media strategy, content marketing and reputation management.
Randy Brososky is the Chief Rogue and Bottlewasher of the Group of Rogues advertising agency. As communications and marketing strategist, he draws from a history of being an actor, writer and director for stage, film and television. He is a TEDx speaker, teaches copywriting through MacEwan’s Writing Works program and has presented several marketing courses through The Business Link. Randy is possibly the only “ad guy” in Edmonton that breathes fire.