As a small business owner, social media marketing can be a very cost-effective way of reaching your customers. Knowing how to set up and use the many platforms available can be a challenge for many small business owners. In this three-part series, we'll walk you through a live demonstration of three key social media platforms (Facebook, LinkedIn, and Twitter), and show you how to set up and use each of them. You'll learn practical tipcs to apply right away so you can make the best use of your time online!
Part 1: Getting started with Facebook (90 min)
This session will walk you through the creation and customization of a Facebook business page. Understanding the various elements of the page and how to best optimize them will help your business gain a foothold in the competitive Facebook landscape.
Part 2: Learning LinkedIn (60 min)
LinkedIn is a valuable professional communications and marketing tool for businesses. It is also one social media platform that few people really understand. This session will look at creating both a personal profile and a company page on LinkedIn.
Part 3: Let's talk Twitter (60 min)
Twitter is a fantastic tool for businesses to engage with and monitor the online community. Its relative ease of use makes it a popular option for social media newbies but its fast pace and unique lingo sometimes scare people away. This session will help you set up your own Twitter profile.
As the Director of Community and Content at Strong Coffee Marketing, Brian has spent the past 8 years helping businesses with various aspects of website marketing including social media strategy, content marketing and reputation management.