Posts By Cherie Klassen

A New Year and New Goals!

Category: Business planning

The new year is just a few days away, and while most people focus on personal resolutions like losing a few pounds and waking up earlier, you, as a small business owner, must also set business resolutions. We asked five recognized small business experts to share their best advice on creating new year’s goals that will set you on track for a great year, and the following is what they generously shared.

How to get the most bang for your marketing bucks!

Category: Marketing

For many companies, marketing seems like the department of magic.  CEOs understand the concept of sales, and there is little confusion about operations or finance. But marketing remains an enigma. When it works, everyone is excited. The business grows mystically. When it fails, few can explain. Money was spent and no one responded. It's little surprise that Chief Marketing Officers have an average tenure of just a few years. If you don't know what they do, it's hard to justify keeping them, and easy to blame them for what went wrong.